A Model For The Nation | Project for Pride in Living

Opportunity Crossing is a national model of how to build projects by, with and for community.

Built on a block once devastated in the aftermath of George Floyd’s murder, Opportunity Crossing is one of the largest affordable housing projects in the City of Minneapolis and represents a transformative new chapter for the Lake Street community and everyone who calls it home. Today, the building offers 110 unit of affordable homes and ground-floor commercial spaces available for local entrepreneurs to own.

Before design began, PPL held listening sessions with residents, small business owners and neighborhood stakeholders. What they asked for is what was built: affordable places to call home, support for local business, public art, and space to gather.

Unique to an affordable housing development, Opportunity Crossing also features 8,400 square feet of first-floor commercial space dedicated to wealth-building opportunities for emerging businesses to strengthen neighborhood entrepreneurship and economic mobility. The commercial condos are sold, not leased, so the entrepreneurs who move in build equity in a corridor where that opportunity has been rare. Geothermal wells, rooftop solar and rainwater harvesting support the building's operations and lower energy costs across the board.

Interior room of Opportunity Crossing building.

Explore the Property

The six-story building provides 110 affordable homes, from studios to four bedrooms, alongside ground-floor commercial condos available for purchase by local entrepreneurs.

Explore Opportunity Crossing

Mural on the Opportunity Crossing building.

The Documentary

The Rise of Opportunity Crossing is a 25-minute film that traces the project from the first community conversations through opening day, told by the residents, business owners, community and partners who shaped it. This film was directed and produced by Monique Linder of OMG Studios.

Watch the Documentary

Cutting The Ribbon

In 2026, residents, business owners, elected officials and funding partners gathered at 3030 Nicollet to officially cut the ribbon on Opportunity Crossing.

More than 30 public, private and community partners helped finance and built the project, including Wells Fargo Bank and the Wells Fargo Foundation, the City of Minneapolis, Hennepin County, Ameriprise Financial, Minnesota Housing, the Metropolitan Council, the Minnesota Department of Employment and Economic Development, the Margaret A. Cargill Fund of the Minneapolis Foundation, Minneapolis Public Housing Authority, Lake Street Council, Mississippi Watershed Management Organization, Weis Builders, Design by Melo, Element Commercial Real Estate and Juxtaposition Arts, along with several neighborhood and community-based organizations.

Read the press release