Minneapolis, Minn. – Project for Pride in Living (PPL) today announced the hiring of its new senior director of real estate development, William Price Sr. Price joins PPL with more than a decade of experience in equitable development and affordable housing finance, most recently at the U.S. Department of Housing and Urban Development (HUD). In his new role, Price will lead PPL’s real estate development portfolio, furthering the organization’s mission of transforming lives through equitable development strategies and affordable housing.
“I have always admired PPL’s unique ability to create and sustain affordable housing through intentional, industry-leading equitable development,” said Price. “I’m excited to contribute my own enthusiasm and expertise to PPL’s strong team of passionate housing experts so that together, we can tackle our region’s chronic lack of affordable housing options and ensure everyone has access to the housing resources they need to thrive.”
“PPL’s mission to provide transformative affordable housing and career readiness services is fueled by the knowledge and leadership of experts like William,” said Karla Henderson, president and CEO of PPL. “William’s deep experience in government finance and policy at both the state and federal levels, paired with his personal commitment to foster truly equitable development through community-focused planning, is a major asset to our organization. We’re ecstatic that he’s part of the PPL team.”
Price brings significant government finance and affordable housing policy leadership to PPL and has spearheaded several successful bond and tax-credit financed transactions for critical housing resources throughout his career. Price comes to PPL from the federal HUD department, where he managed distressed real estate assets across Minnesota and Wisconsin, and previously, as a manager of several housing infrastructure programs under the Minnesota Department of Housing.
In each of these roles, Price rooted his work within equitable development that centered the voice of communities most impacted by housing disparities while advancing efforts to promote diverse participation in housing development. He holds a bachelor’s degree in political science from Penn State University and currently serves on the Economic Development Commission for the City of Burnsville.